KS Lottery.

Ad Transcreation & Voiceover: Spanish Market Adaptation

Advertising agencies like JNA in Overland Park call upon our expertise to share cultural insights for advertising campaigns. For their client the Kansas Lottery, our team of multilingual copywriters assist with transcreating copy into Spanish that resonates with the target Spanish speaking audience. Then we source experienced native Spanish speaking talent to record the script. 
Once talent is approved, we assist by going into the studio to record the Spanish voice-over along with the client to ensure correct delivery of script. This is beneficial as there are often last minute edits to scripts and giving Spanish direction to talent.