We believe in the power of diversity.
The first thing you’ll notice when working with our team is our diversity. Each one of our team members brings a passion in promoting diversity and sensitivity in advertising. Our team's varied background helps us create better, more unique ideas, and this is why our clients call us. Demographics are changing rapidly and our passion is built on understanding how to best reach new audiences. Our founder, Nicholas Segura, had a goal to develop a diverse team, one unique in the industry, to help good clients reach new audiences more effectively. As emerging markets grow exponentially, having a diverse team offers insights that connect the dots between culture, language and understanding.
Multicultural marketing is effective for a number of reasons:
Reflects diverse market: The global population is increasingly ethnically diverse, and active consideration of the cultural roots of consumers is vital to success.
Purchasing power: By 2060, multicultural consumers will be the majority -- and targeting these groups will lead to increased sales and revenue.
Improves brand awareness and image: Multicultural marketing is inclusive, respectful of cultural differences, demonstrates respect for diversity, and appeals to a wider audience.
Advances marketing efficiency: Authentic messages that are thoughtfully aligned with the values of multicultural groups more effectively reach target audiences and impact future customers.
Increases market share and customer loyalty: Forward-thinking brands create messages that resonate with specific groups -- gaining market share, fostering loyalty and long-term relationships with consumers.
In summary, multicultural marketing is effective because it allows businesses to effectively engage diverse cultural groups, increase sales and revenue, improve brand awareness and image, increase the efficiency of marketing efforts, grow overall market share and extend customer loyalty.