In 12 months, the 2026 Global Soccer Event is coming to the United States—and it’s not just another soccer tournament. It’s the biggest marketing opportunity of the decade for brands looking to connect with Hispanic and Latino audiences, a demographic that represents 33% of all Global Soccer Event viewers (FIFA). But here’s the catch: If you’re not planning your campaigns now, you’re already behind. Why the 2026 Global Soccer Event is Unmissable for Brands Hispanic Audiences